We
at Price Leblanc Toyota/Nissan/Lexus use the Dare to
Compare Online Automotive Comparison Tool. We find
it incredibly useful not only for helping close
customers but for training our sales staff. We use
this tool daily and it is a great tool for any
dealer to integrate into their sales process.

-- Todd Ledet, Sales Manager, Price LeBlanc Auto
Group
We signed up for Dare
to Compare the first time we saw it and
enthusiastically integrated it into both our website
and our Intranet. We feel it gives us credibility
on the web with someone who wants to see a
third-party comparison of how our vehicles stack up
against the competition. It also it gives us
credibility on the sales-floor when the salesperson
has a customer who wants to comparison shop. Add to
that the education it gives our sales people on how
Mitsubishi compares to the competition in a format
that is always on their desk and always easy to find
-- it's easy to see the value of the Dare to Compare
Tool.
-- Don Herring, Don Herring Mitsubishi
Dare
to Compare" proved to be an excellent tool for
training and comparative guide for potential buyers.
As a trainer it allowed me to focus our salespeople
on the strengths of our product against specific
competitive models without having to search for the
information -- saving considerable time and effort.
It also served as excellent 'source book' for in
store presentation to buyers.

-- Jim Clarke, Used Car Manager, Levis Mitsubishi,
Baton Rouge, La.
I
used the Dare to Compare site when purchasing my
last automobile. I found the tool very easy to use
and as a woman it was the best site I have seen to
explain things in terms that I can understand. I
would highly recommend it.

-- Mellisa Campbell, Mitsubishi Customer & Dare to
Compare User
“The
"Dare to Compare" link offered through Mitsubishi
Academy is my number one selling tool…” As I am
certain you [C.A.R.] are well aware, consumers spend
an inordinate amount of time shopping between
brands. On numerous occasions (at least twice a week
if not more), I have helped my customers make an
informed decision by printing out the competitive
analysis offered through the Dare to Compare Site.
It is difficult enough to ensure that I know all of
the features, benefits and specifications on my
product line let alone those of other manufacturers.
Your service is wonderful, easy to use and
understand and is of tremendous benefit to me as a
sales professional--and my clients.

-- Caroline Kirby, Beck Mitsubishi, St. Augustine,
Florida