Comparative Automotive Research, LLC (C.A.R.) was founded by Bo White and Chris Everett in 2000. The corporation is a spin-off of Click Here Publishing, LLC; a web development, hosting, and support company. Comparative Automotive is a niche-company, focusing specifically on the automotive industry.

C.A.R.'s primary focus and primary product is an online comparison tool which compares 2 automobiles and then outputs the resulting data into narrative form. What makes this product unique is:

• Simplified Narrative Output of Comparison Data For Ease Of Understanding
• The Use of 3rd-Party Data (Independent Crash Tests, Automotive Magazines/Periodicals (e.g., Road and Track, Car & Driver) and Consumer Periodicals (e.g., Consumer Reports)
• Data is updated regularly

C.A.R. also offers other automotive-related services for dealers such as Web site development, existing dealer Web site re-design, car configuration (build-a-car) tools, new and pre-owned online inventory solutions, Web site consulting and Web marketing services (including search engine optimization and set up of pay-per-click services) and much more.

"Dare to Compare" is currently used in over 600 automotive dealerships nationwide, and growing daily. We hope to be in over 1,500 dealerships by the end of 2007.