Comparative Automotive Research, LLC (C.A.R.) was founded in 2000. The corporation was then acquired by Click Here Publishing, LLC; a web development, hosting, and support company that has a focus on automotive C.A.R.'s primary focus and primary product is an online comparison tool which compares 2 automobiles and then outputs the resulting data into narrative form. What makes this product unique is:

• Simplified Narrative Output of Comparison Data For Ease Of Understanding
• The Use of 3rd-Party Data (Independent Crash Tests, Automotive Magazines/Periodicals (e.g., Road and Track, Car & Driver) and Consumer Periodicals (e.g., Consumer Reports)
• Data is updated regularly
• Lead Generation
• Printablev
• Integrates with and without your website
• Assists any sales person to "close more sales"
• Great sales training tool for staff and new hires
• Information and content updated daily
• Branded for your dealership with contact information

C.A.R. also offers other automotive-related services for dealers such as Web site development, existing dealer Web site re-design, car configuration (build-a-car) tools, new and pre-owned online inventory solutions, Web site consulting and Web marketing services (including search engine optimization and set up of pay-per-click services) and much more.

"Dare to Compare" is currently used in over 600 automotive dealerships nationwide, and growing daily. Rates as low a $240 for an FULL YEAR of access. To get a free demo of the program in action please contact Jimmy White at 225.383.0333 for full details.